Fashion Trend Alert: Danskin Leotards

The fashion world is going gaga over Danskin leotard and skin-tight apparel. From leggings to footless tights to skinny jeans, everything, tight is in. Recently, fashion models are walking the runway wearing leotards. A leotard is a skin-tight garment, one-piece that covers the upper torso. It cuts off at the legs. It was originally worn by acrobats, dancers and gymnasts. However, today, it has been making resurgence in the fashion industry.

Most people think that Danskin leotards are a new trend, but the truth is that they have been around for a very long time now. It was first used in the 18th century by French dancers. In the 1920’s and 30’s, the leotard was the inspiration for swimsuits. It influenced bathing suit styles everywhere. It was also then that those who perform in Broadway shows wore leotards. In the 50’s, leotards took a break and were used simply as exercise garments and performance wear for dancers and gymnasts. They were usually paired together with tights for full coverage. However, in the 70’s, leotards played a major role in fashion. Because of disco and aerobics, leotards became very popular. They began to be made in nylon and spandex. Celebrities like Jane Fonda popularized the use of leotards as street wear. It was also then that Danskin flourished as one of the most trusted sellers of leotards.

Today, the queen of reinvention was the first to revive the leotard. Madonna wore violet and purple leotards both onstage and on her videos. Britney Spears and Christina Aguilera soon followed the trend. Beyonce is also a celebrity who uses leotards in her performances. The infamous Lady Gaga also is popular for wearing leotards as every wear, and was quoted saying that it was ‘never too cold to wear a leotard’.

Some people are afraid to wear leotards, because they can be quite hard to pul off. However, there are some ways to make you seem less tacky and classier. The trick to wearing a leotard for street wear is never to go overboard. Stick to something simpler and you can easily pull it off.

You can get a lot of varieties on the leotard. However, you should avoid spandex one which are too dated and not really appropriate for everyday use. Leave those to the dancers and gymnasts. Stick to regular fabric or lace.

You can wear your Danskin leotard with any pair of pants or shorts, but they look best in high waist skirts and high waist pants. In fact, you can wear it with any bottom that you can tuck a shirt into. It provides a cleaner and even sleeker look than regular tucking. Leotards can also work if you wear them under corset tops. If you want an edgy, modern look, you can wear a corset over the leotard. You can also use it with a vest or blazer to update the look, and make it look more comfortable and laid back. There are a lot of fashion options when it comes to leotards.

Top Urban Clothing Brands Of Dr. Jays

Dr. Jays is the leading urban clothing store both offline and online. The store has been the pinnacle that helped in propagating the largest culture in the world, the hip-hop fashion. Every Dr. Jays stores all over New York, including Drjays.com, features the trendiest, the fashionable, and the most sought after urban clothing lines. So here are Dr. Jays collection of urban clothing lines that served as guidance for thousands that follow the Dr. Jays styles.

Akademiks

Akademiks is a brand of urban clothing line popular with the devotees of hip-hop music and fashion. It reflects the true elements of hip-hop by its intricate designs and colors. Akademiks is one of Dr. Jays’ top brands not only because of its trend setting styles and unique sense of fashion, but also because Dr. Jays played a vital role in the creation of akademiks.

Before the akademiks, the brothers worked for fashion icons like Donna Karan, Ecko, and Nike. After some time, they met up with the owner of Dr. Jays, Elliot Betesh, who made a proposal about creating the next big thing in the world of fashion. The brothers decided to team up with him and created akademiks.

Akademiks mainly got its popularity through several personalities that represent the brand such as in 2001 where the brand was featured on the song by the Brooklyn rapper Fabolous. Other personalities that represent the brand include Dizzee Rascal and 50 Cent .

Blac Label

Blac Label is a combination of men’s fascination with couture with a tinge of everyday sensibility. Conceived in 2002 during the saturation of novelty t-shirts with simple screens and catchy sayings, Blac Label Premium has evolved with innovative designs, original concepts, and stylish trends.

Manufactured in 2002, Blac Label has steadily developed from a t-shirt company into a true lifestyle brand. The essence of the brand is defined by great attention to detail and a youthful obsession for the right cut and fit. With a touch of roughness, the all-American look of Blac Label Premium has always been original.

Coogi

Founded on 1969, Cuggi in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name into the what is known today as Coogi. Coogi is a fashion label known for its knitted fashion.

While most famous for its textured knitwear in the 1980s, the brand was popularized in the U.S. as urban hip-hop wear. In addition to clothing, the company’s 1992 international trademark filing registered the brand for cosmetics and toiletries, leather, furniture, textiles, and toys.

The brand was then purchased by joint U.S venture, Coogi Partners LLC, in 2002.

Ecko unltd

Ecko unltd is a clothing line founded by the renowned fashion designer Marc Ecko. Founded since the 1990s, Ecko unltd have expanded to 12 different lines including mens clothing, womens clothing, outerwear and alternative sports wear, leather goods, eyewear, bags and accessories, men’s, women’s, and children’s footwear, and many more.

LGR

LRG clothing was founded in 1999 by Jonas Bevacqua and MC Robert Wright in Orange County, California. LRG clothing lines are among Dr. Jays most in the demand brands. Some of its collection have even fetched a price of $500. LRG track Jackets, jeans, t-shirts, polo shirts, shirts in general, the LRG sidekick, Sweaters, and Hats have all become a staple of the Hip Hop fashion world.

New Era

Apart from popular clothing lines, Dr. Jays also sells different accessories including caps from famous brands like the New Era. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.

Among of New Era’s popular collection includes the 59Fifties, 49Forty, 39Thirty, 29Twenty, and many more.

Rocawear

Rocawear is a premium clothing brand founded by the popular hip-hop artist Jay-Z along with Damon Dash, an African-American Label executive. The name of Rocawear was derived from Jay-Z’s band named the Roc-a-Fella Records.

The brand was so warmly accepted and adored by the urban community that the brand has reported to receive a $700 million annually. Through this, Jay-Z expanded the brand to introduce other lines of clothing lines that included children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts, lounge wear and big & tall, headwear, jewelry, and sunglasses.

In 2007, Jay-Z sold his rights for the brand to Iconix Brand Group for $204 million dollars. But Jay-Z still remained as rocawear’s top designer so the urban community can still enjoy its unique designs and styles.

Sean John

Among the most popular brands of clothing lines that Dr. Jays lines up for their valued customers is the sean john clothing. Sean John clothing is a brand of urban clothing line founded by the hip-hop mogul himself, sean john Combs.

Because of its revolutionary clothing line styles and trends, the sean john clothing line was nominated for the Council of Fashion Designers of America (CFDA) Award for Menswear Designer of the Year in 2000 and another in 2004.

House of Dereon

Among Dr. Jays’ clothing line for women, the house of dereon is one of the most popular. The house of dereon is a clothing line for women that specializes in accentuating the women’s body. This particular clothing line gained popularity because of its founder, Beyonce Knowles.

Aside from being American singer-song writer, and actress, Beyonce Knowles is also a talented entrepreneur that started the house of dereon. The house of dereon represents the three generations of Knowles, Beyonce’s generation, her mom’s generation Tina Knowles, and her grandmother’s generation Agnez Dereon.

Apple Bottoms

Aside from the house of dereon, Dr. Jays also sells branded plus sized clothing lines such as the apple bottoms. Apple Bottoms is a clothing line founded by Nelly, a popular American rapper and entrepreneur.

Apple Bottoms is a clothing line that specializes in providing a way for plus sized women to wear fashionable clothing lines. When Nelly first introduced the brand, he stated that “a woman should not try to fit the clothes; the clothes should fit the woman!”, so the apple bottoms was founded.

Aside from jeans, apple bottoms currently includes apparel, footwear, handbags, eyewear RX, intimates, sunglasses, accessories, jewelry, cold weather, and girl’s apparel.

Baby Phat

Baby Phat is another clothing line for women founded by Kimora Lee Simons, an famous American model and author.

A sister company of Phat Farm, Baby Phat mainly specializes in urban women’s clothing lines such as apparels, accessories for phones, jewelry, and shoes.

Fashion Trends Are Expressed In Different Ways

The application of art into the designing of clothing and lifestyle accessories are termed as fashion designing which have been created by the cultural and social influences during a particular period of time. It can also be expressed as another beautiful demonstration of life style statements. From the days of yore itself, like art, science, dance, music, fashion is the joyful and creative expression of human life. In reality, Mother Nature is the best fashion designer in the world, when we compare her vivid creations which are so beautiful, imaginative and considered to be glorious in their expressions all around.

Real and superficial; and the orient and the west, are the two major division in which the concept of fashion exists. In the superficial world of modelling and fashion, it is considered, that it is mostly co-related with upper class of the society. This is the wrong misconception which is express in its own way in today’s fashion industry. Fashion clothes are generally purchased by the people who are blessed with money, power and glamour. The rest of the world will force others into believing that this constitutes fashion. This is a particular type of fashion which is offered with unique attributes which will not be able to access by most of the common people as it is displayed by the few select privileged classes only. This is in existence today in the superficial world of fashion.

Now we see the real world of fashion. It is a world of modelling which is bigger, richer and larger in size. In this real fashion world, people express their traditions and culture by means of clothing, accessories, also through various art forms such as music, dance which must be discovered by us. While expressing fashion outward into the world the characteristics of real fashion comes from the deep within the individual. There is no need for imitating anybody as it will comes naturally to you. It is outcome of a deep desire from the heart and soul which will be turned full to the brim and from deep within the mind and this feeling will be projected outwards.

Firstly you have to understand your inner self and its desire to connect with the external superficial world by means of joyous and colorful patterns of human expressions so that you can discover the real fashion in you. This is also a very feminine and soothing display of the human mind irrespective of the gender. Moreover it is obvious that styles and fashion will change from season to season and can also be termed as manifestation of the feminine principle itself, which is one of the natures.

Men’s Top Fashion and Style Trends – Hats and Caps

One accessory that too many men shrug off as they view it as too garish is the hat or cap. They do not realize that they can add the additional appeal which their garments need by just putting on the appropriate hat. Whether the outfit is casual or elegant a properly fitting hat will go a long way.

Casual Hats – Kangol, Cuffley, Ascot Caps and Bucket Hats

Kangol or Baileys are well known and well loved designs and they are classified as ascot or flat caps. Although these brands are linked to fine quality you can buy non designer labels and attain the identical outcomes. The main factors to consider is the fit of the hat and the materials used to create it.
The ascot cap is inaccurately called a Kangol cap mainly because of how people make the association. Such a hat is the perfect complement to casual outfits or to obtain a more casual or relaxed impression. This specific design has always been a choice of fashion forward young and older men. It is especially accepted among men in the arts like writers, artists and musicians.
For defense against the detrimental effects of the sun bucket hats are the perfect choice. Unfortunately, since they’re not very becoming these kinds of hats aren’t suitable for anything else.

Traditional and Regional Hats – Top Hat, Cowboy Hat, and the Fedora

The top hat is still a selection for some select men on formal occasions, worn with a tuxedo for special situations such as a ball, gala, wedding, or possibly even prom by a few daring young gents. Outside of these instances, this type of style has lost a great deal of popularity and cannot be recommended for wear in general, though men who prefer to use one will induce little offense in doing so.
Much like the top hat, the cowboy hat has long been affiliated with American culture. It plays a substantial role in history and even today is a must have for many men particularly in places like Texas and Alberta, Canada. In other territories men would rather steer clear of them as they don’t see them as a style that they will want to display beyond a poker room or country music bar.
One classic cap, however, that has retained a great deal of respect and elegance throughout the years is the fedora. After struggling with a short period of unpopularity during the 1970’s and onward, the most recent decade has been very kind to the fedora hat, currently used by youth, young men, and mature gents as well. Once purely obtainable in monochrome tones, the fedora is now generally supplied in plaids as well as in pinstriped varieties, the most common being a jet black base with grey or bright white striping.

Whether one decides to wear a hat to cover a bald or balding head or simply to add an edge to a unique and fashion forward ensemble – the resurgence in popularity of caps and hats is a wonderful thing and a great way to improve a dull wardrobe with a new accessory which will undoubtedly attract many remarks and, if paired correctly, compliments on a daring new look.

Article Source: http://EzineArticles.com/5842741

Summer 2011 Fashion and Style Trends

Summer 2011 is all about bright bold prints in women’s fashion this year, 70’s glam is back with a bang. The look comprises of big statement leather belts, thigh high boots and hot pants. The 70’s trend can be turned into a sophisticated look with bright fabrics that hang over the body, pay particular attention to silk and ruffled necklines. Of course it is not all about the clothing.

Aside from the 70’s glam look summer 2011 is all about bright bold colours, pinks, blues, greens and corals all take a prominent role using white as a backdrop to really highlight the bold prints. Of course summer would not be complete without your festival wardrobe, so ensure you keep your eyes open for those essential hippy chick pieces that will make you look right at home in the crowds at Glastonbury.

You can take the festival look away from the traditional hippy look to a more sophisticated level by investing in colourful on trend pieces that have hints of India, Morocco or Central America. When selecting items look to mix prints and colours to create an arts and crafts feel, many high street retailers are stocking this summer’s colourful trends so you will have no trouble finding pieces to complete the look.

Jewellery plays an important part in this summer’s wardrobe, accessorising is a key factor to any outfit, pendant necklaces and beads are on trend while the right handbag is also essential. Try opting for sterling silver floral designs such as silver flower necklaces and matching bracelets, for casual looks you can of course go to the other extreme and choose brightly coloured Swarovski crystal necklaces and bracelets to add a 70’s glam sparkle to your outfit.

Silver jewellery will make a fantastic addition to this summer’s key trends, the flexibility of silver allows for the use of colourful semi-precious stones and glittering crystals to create pieces that will really compliment summer trends. Silver bangles will complement the 70’s glam trend while Swarovski crystals will really add to the bright colourful pieces that you will find in most stores this summer.

When shopping for your summer wardrobe you should make sure you pay attention to the accessories you plan on pairing with it, jewellery can be timeless but there is nothing to say it can’t be fashionable as well. Invest in the right key pieces and you will have items that will last you for years while complimenting summer fashion trends time and again.

Article Source: http://EzineArticles.com/6365193

Inscape Education Group in partnership with SABC Education million rand bursary initiative

Inscape Education Group in conjunction with SABC Education are giving away 1 million rand worth of Design Bursaries to current grade 12 pupils who wish to study in 2016.
Secure a career by either completing a Bachelor of Design Degree in Ideation, Architecture, Graphic, Interior or Fashion Design (NQF7), a Diploma in Graphic or Interior Design (NQF6) or a Higher Certificate in Design Techniques, Architectural Technology, Interior Decorating or Fashion Design (NQF5).

Whilst being the oldest privately owned multi-disciplinary creative institution in South Africa, we pride ourselves in preparing graduates who define the industry, are adaptable and powerful influencers within society. We are accredited by the Council of Higher Education (CHE) and registered on the National Qualifications Framework (NQF) by the South African Qualifications Authority (SAQA). Inscape Education Group (Pty) Ltd is also registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act.

Stand a chance to be part of our tribe, enter online at www.inscape.ac.za. Entries open on the 1st of September and close on October 30th, 2015! Winners will be announced on the 30th November 2015 via Inscape Education Group’s Facebook page and Website.

We are thrilled to be part of this project with SABC Education to enrich minds and empower lives. We encourage grade 12 pupils to enter and wish you every success both in the competition as well as in all your future academic endeavors. We welcome, believe and want to meet the Future you!

Inscape Education Group Online Teachers Conference, pre-registrations are now open

Inscape Education Group has partnered with Thinking Schools South Africa to present an online conference that boasts an impressive host of international and local speakers and specialists within the industry and education sector, bringing you the most up-to-date methodologies and practices for use in the classroom.

This year’s conference theme, “Developing Minds, Nurturing Creativity and Curiosity”, will tackle issues that teachers are faced with today, such as:

– Understanding and communicating with Generation Z
– Teaching learners to think laterally
– Nurturing creativity and curiosity in learners
– Encouraging learners to manage conflict and solve problems
– Instilling resilience in learners
– Using technology to teach learners living in a digital world
– Gaining insight into various learning strategies
– Fostering leadership skills in learners

The Inscape Teachers Conference provides an innovative online platform for teachers throughout Africa to acquire creative skills and strategies, explore emerging technologies, engage in thought-provoking discussions and share stimulating new ideas and philosophies.

This conference is suited to any teacher at any level, or specialisation, who is passionate about ensuring learning through harnessing the natural creative and critical thinking abilities of young people.

The conference is presented free of charge for a limited period of time, in celebration of our teaching force. It is Inscape’s way of saying thank you and recognising all teachers committed to the future of our children.

The Inscape Teachers Conference takes place from 3 – 5 October 2016, in commemoration of world Teachers day on 5 October, and all teachers with access to the internet are welcome.

Inscape Education Group scholarship programme is now open

A collaboration between Inscape and SABC Education was established in 2015. The aim of this initiative was to uplift and provide a platform to disadvantaged learners who showed academic excellence, yet did not have the resources financially to pursue their studies. One million rands’ worth of design scholarships was provided to students wanting to enter tertiary studies at Inscape in 2016.
In addition to this collaboration, Inscape self-funds a further number of students to ensure that for every 20 paying students, one scholarship student is afforded an opportunity to further their studies in higher education.

There are currently 36 active scholarship students in the system, totaling R4.6 million in educational funding.

Applications to the programme surpassed the expectation of the institution and whilst the institution would have liked to assist more students it was just not viable. It was at this point that Helen Bϋhrs, Principal and Managing Director of Inscape Education Group, established a non-profit company, Inscape Exchange.

Inscape Exchange aims to attract possible funders who could assist the scholarship applicants and provide opportunities for quality education to economically disadvantaged individuals who have qualified and have the potential and will to succeed in the creative industry.

Inscape Exchange aims to motivate individuals to achieve to the best of their ability, academically and in all other aspects of their chosen field of study, providing mentorship in partnership with families, providing support and resources where the need arises and encouraging creativity and leadership to help build a prosperous and healthy nation.

Inscape Education Group’s 2017 scholarship programme launched 1 September 2016 and is open to all Grade 12 learners and school-leavers for applications. Applicants must have passed matric with entrance into either a degree, diploma or higher certificate.

The programme closes on 31 October 2016 and scholarship candidates will be announced 30 November 2016.

Applicants may apply for any of Inscape’s registered and accredited programmes:

Bachelor of Design Degree (NQF level 7) specialising in: Graphic Design, Interior Design, Fashion Design, Ideation, Marketing & Communication Design, Audiovisual Design, Interaction Design and Jewellery Design

Diploma (NQF level 6) courses in Interior Design and Graphic Design

Higher Certificate (NQF level 5) courses in Architectural Technology, Design Techniques, Interior Decorating and Fashion Design

Partial or full scholarships will be awarded to disadvantaged learners who show academic excellence to pursue their studies in higher education.

Inscape Project81 in partnership with Belgotex Flooring winners announced

Inscape Education Group is a private Higher Education Institution providing accredited Degrees, Diplomas and Higher Certificates in the creative sector and built environment. Inscape Education Group (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2000/HE07/002).
Shingle Shacks – Nicole Geier
Shingle Shacks – Nicole Geier
Inscape believes in offering value driven products to ensure the diverse growth of the creative sector and industry at large.

We have an established institutional culture that is unique to Inscape and its students. Our culture is built on a value system that encourages quality, authenticity and relationships. We strive for this to be reflective in all areas of our institution.

Inscape launched Project81 in 2015 with the sole focus of driving innovation and entrepreneurship amongst its students. Project81 is an initiative developed to identify and promote 81 unique and innovative products, designed by Inscape students, annually.

Project81 kicked off in 2016 with a phenomenal partnership with Belgotex Flooring with the main focus on creating new products from upcycled waste.

Project 81 is a real world student project where students are faced with the challenges of working in creative teams, managing and driving innovation and sustainability, job creation and creative thinking within business boundaries.

The first leg of a three-part roadshow took place on 26 September 2016 at Inscape Education Groups, Pretoria campus situated in close proximity to the bustling Menlyn Maine.

44 finalists were selected and their products were displayed at the event.

Congratulations to the following Project81 winners and runner ups for 2016. Five winners in the following categories were selected; Local context, Most beautiful object, Optimal use of waste, Social impact and Clever and sustainable solution.

For ‘Local context’, Duren Moodley, from Inscape’s Durban Campus for his ‘Ergo Bucket’.

The Ergo bucket is an ergonomically designed 20L water bucket. The ergonomically designed “rings” placed around the common holding points of a water bucket, have been revised to better suit the human hand. The bucket is shorter in height than a regular bucket to create a lower centre of gravity for carrying on top of the head. The middle of the bucket is wider to accommodate the 20L capacity and also increases the size of the holding surface.

For the ‘Most beautiful object’, Lara Longworth from Inscape’s Cape Town campus for her “Shoe (Veltex)”.

The Shoe (Veltex) is created from Belgotex pre-needled waste that forms the top of the shoe and is complimented by a yarn braided together for the shoelaces.

For “Optimal use of waste”, Nicola Leigh De Decker from Inscape’s Cape Town Campus for her “Backsack”

The Backsack is a Portable blanket that doubles up as a backpack, made from Belgotex Monofiliment yarn, Belgotex fibre-colour change, bale waste and Belgotex tex/non-tex waste.

For ‘Social impact’, Savanna Pead from Inscape’s Midrand campus for her ‘Toy Water Bike’.

The Toy Water Bike is a pedal bike that is designed for kids as a toy as well as for the transportation of water to outlying rural areas that are not directly connected to running water facilities. The seat has a twofold purpose and also allows for water transportation and storage. The seat was constructed out of Belgotex waste pellets.

For ‘Clever and Sustainable Solution’ was Nicole Geier, from Inscape’s Pretoria Campus for “Shingle Shacks”.

“Shingle Shacks” is an inexpensive, waterproof, roofing solution, produced from ironed carpet tiles using Belgotex Redundant Masterbatch.

Prizes included an all-expenses paid trip to Design week in Milan for two, as well as trips to Design Indaba in Cape Town in 2017 all sponsored by Belgotex Flooring. Prizes also include the opportunity to have all five of the finalists develop their products into working prototypes made possible by the Product Development Technology Station (PDTS), at the Central University of Technology in the Free State and Inscape Education Group.

cape town fashion council

Cape Town is proud to be the face of cutting edge fashion, fashion that translates the rich heritage and unique culture of South African fashion designers and presents it to the world.

In light of both our local and international success as the CTFC, we believe it is time that as a council we take a major step forward in Fashion, not just for our most beautiful city, but for fashion designers across the country.

Thanks to our first-hand experience with the most influential fashion personalities across South Africa, together with our exposure to the International Fashion world – we know that our local fashion has its own unique signature that cannot be imitated – even in an industry that is as fickle and plagiarized as fashion.

What sets SA Fashion apart is something more than just the design of our clothing and accessories – interwoven with the fabric is a story that shares our nation’s diversity and evolution which has no global equal.

It is the story of a generation that has conquered the past, creates every day, and will own tomorrow.

It is inventive, connected, has vision, inspires, is a catalyst and a trail blazer, and together as one community sets the STANDARD for an entire industry.

Our MANTRA

“Vincit qui patitur” – he who endures conquers.

Being CREATIVE means you value your resourcefulness more than your resources, that obstacles only give you opportunities, and when no one has done it before, it just means you have the chance to be first.

Collaboration and reciprocity are the tools we use to create community where we are more than the sum of our parts, lifting ourselves to a global society as we CONNECT with the best in our country and the world.

The uncommon “common sense” we choose to live by keeps our minds open and questioning to challenge our experiences and assumptions. This earns us perspective and insight that drives the VISION we have for a better tomorrow.

That is why we strive to INSPIRE everyone we touch, so even when they doubt their own ability, they can get the fuel that feeds the fires of their imagination from our example and the work that we’ve done.

We believe that success requires us to push beyond ideas, and that makes us a CATALYST of real change – activating the hopes, dreams and yearnings within a person so they reach beyond what seems into what could be, when they believe they can. That’s how we recruit fellow TRAIL BLAZERS that partner with us as we set our sights beyond the impossible, and in the process prove that fashion isn’t a fad, and that a fashionista can revolutionize an industry.

So come and stand with us for what we all aspire to be, pushing ever further, higher and harder to raise the bar so we can set THE STANDARD by which fashion itself is measured.

CAPE TOWN FASHION COUNCIL
Pioneering the South African fashion philosophy.

Executive SUMMARY

The Cape Town Fashion Council has developed and evolved over the last 8 years to deliver four core programs to our growing constituent base which are designed to impact on job creation and improve GDP along the clothing value chain. Through numerous strategic partnerships and sector level collaborations we counteract the trends evident in the retail clothing, footwear and jewellery markets that directly impact on local manufacturing. These are summarised below:

– Cheap imports and expensive foreign brands are flooding the South African market, lowering the market share of local designers.

– Challenges in the workforce and lack of investment in technology have resulted in diminishing production capabilities.

Major retailers are buying less and less locally designed products due to diminishing manufacturing capability.

CTFC have set up four core programs to counteract the impact on the changing local and global landscape to grow the emerging fashion sector. These are listed below:

– Market development and promoting Cape Town as a fashion capital
– Enterprise development for SMME’s along the value chain
– Product development and innovation
– Youth career development